Réserve en Afrique is an homage to the extraordinary and diverse nature across the African continent.
From conservation to fine fragrances
Réserve en Afrique celebrates extraordinary African botanicals through haute parfumerie.
Our story begins in 1934, when our founders’ grandfather moved from the Levant to Senegal’s Sine-Saloum region in search of a better life. That same year, a nearby forest became a protected area—a magical place where graceful giraffes move beneath the golden sun and vibrant blue birds perch atop the branches of thousand-year-old baobabs.
For decades, our family has been working on conservation efforts in this very forest—a commitment that continues to this day. Based in Dakar, our founders are inspired by their deep respect for the region’s botanicals and nature, founding Réserve en Afrique as a tribute to their beauty and diversity.
From Madagascan vanilla and Somali opoponax to Nigerian ginger and Moroccan rose, we celebrate Africa’s exceptional botanicals—honoring their remarkable scents and the communities that cultivate and nurture them.
Impact through conservation
At the core of our brand lies a deep-rooted commitment to celebrating African nature and raising awareness for the conservation of its delicate ecosystems.
Our dedication to the conservation of the natural world drives us to continuously assess and support initiatives such as ecosystem preservation and wildlife protection.
With each of our fragrance lines, we thoughtfully contribute to targeted conservation efforts. Additional information about the causes we support can be found on individual product pages.
Eco-conscious perfumery & exquisitely crafted products
Our products are genderless and we are a PETA-listed vegan and cruelty-free brand.
Our fine fragrances feature responsibly sourced naturals and upcycled ingredients to support circularity. Our natural alcohol base is derived from beetroots.
Our ingredients are sourced through partners that offer transparency, measure social impact, and work to contribute to positive impact initiatives.
Our products are free from ingredients such as silicone, mineral oil, petroleum, paraffin, paraben, phthalate, GMO, and SLS/SLES.
Our rigorous standards
We hold ourselves to the highest standards of quality.
We are fully compliant with the stringent regulations set by the EU for cosmetics, as well as the rigorous standards established by the International Fragrance Association (IFRA) for fragrances.
Our commitment is resolute, driven by a passion to craft nothing short of the most exquisite products.
